For whom the blog benefits

July 5, 2009 at 2:08 am 2 comments

Well, whoever it is the US Federal Trade Commission (FTC) will be following the trail, especially when the trail involves some form of consideration, benefits or compensation.

From an ethics perspective, it is good to declare interests and benefactors that support your blog, if, on the face of it, they may seem to influence posts, particularly posts that endorse a product (or run down competitors).  It adds to your credibility. This move by the FTC has the potential of instituting a whole regulatory regime for blogs and bloggers. I don’t know if the blog world is ready for that. I mean, how far would this investigation go?  How would the FTC enforce the guidelines? What are the guidelines and what jurisdictions apply?

The freedom and the independence of the internet is not as wild as it used to be. With age and consumer control, it has developed it’s own rules of behaviour. Sure, they’re not concretised anywhere and there is no bill of rights governing conduct on the internet, but most well travelled networks and blogospheres will have some rules.  I dunno how effective the FTC’s investigation will be considering the area to be reviewed. I feel a bit sorry for them.

On that note, here’s a timely reminder in a-beginners-guide-to-blogging-ethics-and-strategy.

[thanks to PODPeople]

ETA: The FTC has released convoluted guidelines on when bloggers and reviewers will be tracked down and flogged for not declaring freebies.

[via Wired]


Entry filed under: Legal. Tags: , .

Quick-bake dinner Roadblock for GoogleBooks

2 Comments Add your own

  • 1. vigrx  |  October 27, 2009 at 2:17 am

    Hi, I can’t understand how to add your site in my rss reader. Can you Help me, please 🙂

    • 2. evecho  |  October 27, 2009 at 9:56 am

      To subscribe to this blog’s RSS feed, click on the (blue) RSS logo under Evecho’s newsy bits and choose your preferred application to receive updates.


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Evecho’s newsy bits

News, updates and links from the lesbian and publishing ‘verse that interest me, my current projects, keeping up with authors and sharing musings on middle-class life, gourmet adventures and comparisons between East/West perspectives. My opinions will likely be linearly logical and gayly bent, as they tend to be.