Kindle viral anti-marketing

July 28, 2009 at 3:48 pm 1 comment

Is there a thing as viral anti-marketing? As long something gets talked about, it’s still marketing. As they say in the biz, bad publicity is better than no publicity.

Amazon is copping a load of bad press these days – more than usual and especially since its backdoor sneak to delete Kindle owners’  e-copies of two George Orwell books without notice (that the e-books were not authorised and a refund was given seems not to make a whit of difference to outraged owners, as it shouldn’t). The latest noisome article about Amazon’s reading hardware, aka the Kindle, in this case the Kindle 2, is from the New Yorker.  Nicholson Baker reviews the user-friendliness of the device and the origins of its screen technology.

Through most of the article, Baker doesn’t seem to like the Kindle 2. He gave a good breakdown of mainly the cons of the device. But in the last paragraph, he seems to redeem it, if only because the first full novel he read on his Kindle was stunningly well written.

Somehow, after reading the whole article, I got the feeling that the editors sat on the piece till after the Orwellian debacle, then heavily edited its second half by snapping off paragraphs. I don’t know what to make of the final judgment of the Kindle 2 from this writer, but I’m not likely to ever get one so I don’t care, but I hope anti e-bookers don’t use this as more ammunition against e-books. I’ll write more about my thoughts on hardcopy v e-books later.

ETA:  Report that the case brought by two customers who objected to Amazon’s remote deletion tactic settled in September.

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Entry filed under: Miscl.

For the lust of food Longevity

1 Comment Add your own

  • 1. Neriman  |  April 22, 2014 at 12:57 pm

    tonight when we finished, Hey mom you know that could be me. You know rienadg is tough for me, and I have a hard time. I told him I know, but you can do anything you dream of My son’s reply I know mama, and I know I’m not alone. . Your book choked me up as a mom because I see his struggle, but his response left me thinking he will rise above this and he will do great. He also left me blubbering! Thank you for this book and how the story is told he heard he could do this thing called life and come out on top.

    Reply

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Evecho’s newsy bits

News, updates and links from the lesbian and publishing ‘verse that interest me, my current projects, keeping up with authors and sharing musings on middle-class life, gourmet adventures and comparisons between East/West perspectives. My opinions will likely be linearly logical and gayly bent, as they tend to be.